Alternative metrics typically focus at the article level and are often referred to as altmetrics. Alternative metrics is a term used to describe metrics measuring citation counts and usage statistics (views and downloads) in alternative research outputs such as social media, datasets, conference posters, theses, etc. - NISO Alternative Metrics Initiative Phase 1 White Paper
Many researchers have decided to track their alternative metrics, below are a few reasons why you should as well:
"Figshare is an online digital repository where researchers can preserve and share their research outputs, including figures, datasets, images, and videos. It is free to upload content and free to access, in adherence to the principle of open data."-Wikipedia
Figshare is funded by Digital Science and can integrate with an ORCID.