Skip to main content

Albert D. Cohen Management Library: ENTR 2020

ENTR 2020

Below are key resources to help you find information for your feasibility plan and services to help you write your final report. If you require assistance, please contact the Business Librarian, Afra Bolefski.

Key Resources for locating Industry Information for the Marketing Plan section

Key Resources for locating Demographics and Consumer Analysis

Trade journals and newspapers for Market Research

Trade journals and newspapers can be found in the following database aggregators.

TIP: You can get a good idea of consumer attitudes by reviewing consumer polls or surveys on a particular known product or service:

  • Select a database title, such as Canadian Business & Current Affairs Database.
  • Search using keywords such as: (survey OR poll) AND “product name”/“brand name”/“product type”

Ask a Librarian

 

Acting Head & Business Librarian

Afra Bolefski's picture
Afra Bolefski
Contact:
Albert D. Cohen Management Library
208 Drake Centre
(204) 474-9064 office
(204) 297-6241 cell

Reference Librarian

Amanda Wheatley's picture
Amanda Wheatley
Contact:
Albert D. Cohen Management Library
209 Drake Centre
(204) 474-8441