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The University of Manitoba campuses are located on original lands of Anishinaabeg, Cree, Oji-Cree, Dakota, and Dene peoples, and on the homeland of the Métis Nation. More

The Albert D. Cohen Management Library: ENTR 2020

ENTR 2020

Below are key resources to help you find information for your feasibility plan and services to help you write your final report. If you require assistance, please contact the Business Librarian.

Performance benchmark data

Need help financially planning your start-up?

Consider using Financial Performance Data

  • ­Before using this tool, be sure to know your primary industry classifications
  • Not sure? Look it up in NAICS (North American Industry Classification System).
    • Click “display definitions” for further information


Key resources for industry information

Key resources for consumer demographics and analysis

Finding articles in trade journals and newspapers on market research

Trade journals and newspapers can be found in the following database aggregators.

TIP: You can get a good idea of consumer attitudes by reviewing consumer polls or surveys on a particular known product or service:

  • Select a database title, such as Canadian Business & Current Affairs Database.
  • Search using keywords such as: (survey OR poll) AND “product name”/“brand name”/“product type”

Finding competitor information and market share

Ask a Librarian


Head, Social Sciences Division

Afra Bolefski's picture
Afra Bolefski
Albert D. Cohen Management Library
208 Drake Centre
204 474-9064