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The Albert D. Cohen Management Library: ENTR 3104

ENTR 3104

Below are resources to help you find information for your NPD project and services to help you write your final report. If you require assistance, please contact the Business Librarian, Afra Bolefski. 

Determining your NPD industry

Determining your industry designation or classification code can be helpful to get a sense of your product or service's industry. Many business databases allow searching by classification codes. The codes also provide useful descriptions of industries and sub-industries as well as ideas for search terms.

The two most common industry classification systems in North America are NAICS and SIC. Both are hierarchical, organized by broad industry categories, each divided into more specific industries.

Note: If you are researching a very specific or new industry, it may not be included in these industry classification systems. Please consult the Business Librarian for assistance.

Key Resources for your Business Description

Key Resources for Demographic and Psychographic Information

Trade journals and newspapers for Market Research

Trade journals and newspapers can be found in the following database aggregators.

TIP: You can find psychographic features of your consumers in surveys or polls on a known product or service:

  • Select a database title, such as Canadian Business & Current Affairs Database.
  • Search using keywords such as: (survey OR poll) AND “product name”/“brand name”/“product type”

Ask a Librarian


Business Librarian - ON LEAVE SEPT 1 - FEB 28, 2019

Afra Bolefski's picture
Afra Bolefski
Albert D. Cohen Management Library
208 Drake Centre
(204) 474-9064

Reference Librarian

Svitlana Maluzynsky's picture
Svitlana Maluzynsky
Albert D. Cohen Management Library
Drake Centre