J. Walter Thompson: Advertising America This link opens in a new window
Primary sources originally produced by J. Walter Thompson, a major American advertising agency. Materials include publications, reports, research, memoranda, correspondence, meeting minutes, creative briefs, scripts, speeches, newsletters, artwork, and advertisements. The collection also includes complete files for nine key clients: Kellogg’s, Kodak, Kraft, Oscar Mayer, Pan Am World Airways, R.T. French, Scott Paper Company, United States Marine Corps, and White Castle Restaurants.
The documents published here range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world.