This is a list of selected resources that fall under Marketing. For a full list of business-related resources, go to the Resources page. For a full description of the resource, hover over the icon.
Coverage: 1900 - present
A multidisciplinary index to the journal literature of the social sciences, plus selected relevant items from many of the world's leading scientific and technical journals.
Springer Nature Link provides access to a growing collection of scientific documents, including journals, books, series, protocols, reference works and proceedings. University of Manitoba Libraries subscribes to select (not all) Springer Nature Link content.
* By default, a search in Springer Nature Link includes Preview-Only content. If a yellow lock icon is next to the book, article, or chapter title, UML does not have access to the full text. You can preview the first two pages of any chapter using the Look Inside button, but you cannot download it
* Ebooks with full text available will not have the yellow lock icon and will have buttons to view online or download either the whole book or each chapter individually as a PDF
* To browse ebooks with full text available:
Connect to Springer Nature Link (E-Books and E-Journals)
and scroll to the bottom left side of screen and click on Books A-Z under
Discover Content.
This is a selective list of key journals available through the UM Libraries. For additional titles, contact the subject librarian.