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Supply Chain Management: Industry & Market Research

Industry and Market research databases and websites

Industry Classification Codes

Determining an industry designation or classification code can be helpful to get a sense of your industry.  Many business databases allow searching by classification codes. The codes also provide useful descriptions of industries and sub-industries as well as ideas for search terms.

The most commonly used industry classification system in Canada and the U.S. is the North American Industry Classification System (NAICS). The system is hierarchical, organized by broad industry categories, each divided into more specific industries.

The Standard Industrial Classification (SIC) , although replaced by the NAICS in 1997, is still useful for identifying companies within a specific industry and is also used by a number of licensed databases and print reference material. The SIC codes group companies based on their primary activity, whether a good or service.

Note: If you are researching a very specific or newer industry, it may not be included in these industry classification systems. Please consult the Business Librarian for assistance.

Industry & Trade periodicals

Trade journals and newspapers can be found in the following database aggregators:

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Business Librarian

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Afra Bolefski
Holds office hours in the Drake Centre Tuesday to Thursday mornings (9:30-12PM during the winter term 2024). **From February 26 - March 8, appointments will be virtual only**

To make an appointment, email or use the Schedule Appointment button.